Tag Archive
Redefining Search and Search Engines
As internet consumers, we are used to the terms “Google it”, “I will Facebook you” or “Tweet”. But when it comes to Search, one immediately thinks of Yahoo, Microsoft, Google and in some rare cases, Ask.com. Indeed when reports of search market share are released each month, Google seems to be gaining the... »
Players in the World of Digital Marketing – Is ValueClick the Next Buyout Target?
The online advertising business, whether it be display advertising, pay-per-click or pay-per-call is in bull mode. Giants like Google (GOOG), Yahoo (YHOO), Microsoft (MSFT) have recently snapped up a host of players in the business. First, lets look at the different types of companies in this space. Microsoft, Google and Yahoo are the big players... »
Look Abroad for Growth in Search Marketing
Having grown by more than 30% for each of the last three years, online ad spending in the US will rise by less than 19% in 2007, according to new eMarketer estimates. Ad Spending will need to shift focus on growth abroad with Forrester and Jupiter seeing growth slipping into the single digits by... »
Online Search and Shop Market: Google Faces Choppy Waters
Being that I am a Marketing professional in the financial sector, I have information that might be interesting to the analyst community regarding the online search business. As you are aware, Google (GOOG) and Yahoo (YHOO) have cashed in big time from the mortgage boom. Direct lenders, conventional banks and lead aggregators like Lending Tree,... »
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