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    Costco is no Walmart

    Thursday, November 23, 2006

    Non-specialty retail is certainly not an exciting genre and the likes of Target (TGT) and Walmart (WMT) do not exactly inspire investors. However, there is one company that stands out from its cohorts - Costco (COST).

    The Costco experience is a unique one - for both their employees and their customers.

    For employees, Costco has one of the lowest turnover rates in the business. In fact, turnover for employees that have been with Costco for a year or more is less than 6%. Those lucky enough to work at Costco average $17 per hour, a far cry from Walmart's average of $9.26 per hour. But the goal of this post is not to compare how Costco treats their own - clearly the above numbers speak for themselves. Actually, some would question who Costco is here to serve - investors or employees?

    For customers, Costco is the place to shop. Just ask anyone who has been there. From Big Screen Panasonic plasma TV's and Toshiba laptops to Calvin Klein jeans and Cuisinart coffee makers, there is something at Costco for everyone. And somehow they know exactly the place to display their merchandise. Costco's most attractive offering is there product replacement plan on electronics, which is a free service and rivals the expensive extended warranty offered by the likes of Best Buy (BBY) and Circuity City (CC).

    Let me share with you a recent experience I had at Best Buy and Costco. I was in the market recently for the XBox 360 and my first instinct was to head to a local Best Buy. I was hoping to get a packaged deal with an extra control and a couple of games, but it turned out that Best Buy didn't have it. So I waited around for a sales person to unlock the cage and pull out the $399 box for me. It was when the salesman tried to sell me the extended warranty (I believe it was $69 for 3 years) that I recalled someone telling me that Costco replaces a defective item without any extended warranty purchase, so I declined the purchase and headed to a nearby Costco. Not only did I find the product sitting on an open shelf where I didn't have to wait around for the gatekeeper, but I was pleasantly surprised to find the exact package I was looking for. Its like Costco knew exactly what I was looking for. So I paid a little more for 3 extras that would have cost me a lot more, but which I would never have bought at Best Buy separately. And the product was at a $20 discount than the list price without the hassle of a rebate. Now that's a home run!

    This is just one example of how satisfying the Costco experience is. For the dual income working class, Costco offers in store food sampling, coupled with gourmet wines, packaged dinners and fresh produce enticing these nine-to-fivers to shop Costco for dinner.

    For the avid golfer, they offer Callaway golf bags for a low price, and Maxfli Noodle golf balls a lot less than they would be at the pro shop. For the wine connoisseur, Costco has a large collection of reds and whites and for those with a sweet tooth, they have great packaged candy and nut gift baskets, fabulous cream cakes and the best pumpkin pie I've ever had.

    So what is there for investors? Well a 1% dividend for starters, and 16% earnings growth. And this with less than 500 stores, a lot less than its competitors. Their market is far from being saturated and they can grow another 10-15% just from new store openings annually.

    I recommend a buy on Costco and I believe the pleasant shopping experience, low prices and happy employees make for a great story - a story that will keep investors happy for years to come.

    -- Faisal Laljee

    Full Disclosure: I own shares of COST at the time of this publication, but my positions might change at any time without notice.

    6:03 PM | Labels: COST, Costco, Retail, Walmart, WMT |  

    This entry was posted on 6:03 PM and is filed under COST , Costco , Retail , Walmart , WMT . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    7 comments:

    Anonymous said...

    Buffet's BH owns a major stake for the long term. Iam not sure you have much 1 month bounce action with this one. Walgreens-wag has fallen $11 in 1+ month to about 41.00-ish. sooner or later it bounces $5+.
    eventually it returns to $52+. iam looking for an immediate bounce expansion in ZUMZ off the 27.20 lows. Also if RUTH CHRIS can be had for SUB 20, ie 19.80 that would be a discount.

    November 24, 2006 6:01 AM
    Anonymous said...

    starbucks....after 35 day $4.25 downtrend the 2 day starter bounce enjoys expansion to $1 from 35.75 to 36.75. how much more and when?

    November 24, 2006 3:24 PM
    Anonymous said...

    on wednesday Evergreen Solar gets new coverage BUY $12 by Needham. and the reasons were posted on Briefing. short stories.
    examination of the 12 month and 5 year chart suggest that the stock
    has a roundabout bottom $8+/- and sentiment is slowly turning
    setting the stage for a biggie bounce. already SPWR has a 2 month bounce of 26 > 40 and
    STP has bounced 23s > 29s. if you bought ESLR when the prices was hyped in the teens the $8s would be a good sweet spot to bring down your average cost. otherwise you may have to wait for $13+ just for a lousy breakeven! because ESLR has partnered with Q and a norwiegn company for the primary 5+ year expansion effort,
    ESLR has some conglomerate stability thus reducing risk.
    But in truth, ESLR hit bottom around $8 in late september and by now i expected more then just a 15%-ish bounce action into the $9s. the current 15 day bounce action off $8-ish has been dampened by a secondary offerring.

    November 25, 2006 8:58 AM
    Anonymous said...

    petsmed.. when the breakout late last year started in the low 10s,
    i believe the company's positioning was misrepresented.
    the monopolistic situation isnt as solid as outlined. also as the shares traded into the 18s/19s the insiders began to aggressively dump. then when the shares were in the 19s there was 2 downgrades. no wonder it fell.
    i shorted in the 19s but was fearful of momentum breakout through $20, and covered. then dip bought on the way down in the $15s. what a waste of time.
    the bottom line is the growth rate wasnt that big to justify the valuation. also the sales per share is only $4, and margins are quite thin. believe it or not the pretax gross profit profit per share is only around $1 , so it doesnt usually pay to buy a retailer at 4-5x sales and espically 20x gross profits.

    November 25, 2006 9:07 AM
    Anonymous said...

    KYPHON-kyph attractive immediate application bounce canidate....
    kyphon has dipped $6+ again to the lower 34s. setting up for another good bounce. this time 2 houses jumped on it and start coverage. i believe a bounce is setting up off the 34.01-ish low end into the 36+. we added to inventory, a trading block, on the most recent selloff. the puzzle is simple. will Medtronics new competiting products put a dent into KYPH growth pace or not. if no then upper 40s. if concrete no then a J&J-ish buyout near $59.99 to get control of the $10 per share /90% gross profit revenue block.

    November 25, 2006 9:25 AM
    Scooter said...

    Great blog and stock commentary! For me, Costco on the one-year weekly is a buy. In the previous month the MACD and DMI indicator gives a buy recommendation.

    However, over the longer term it appears that we are in a holding pattern of consolidation until the stock can gain enough momentum to break that level of resistance near $57 per share.

    Let me know if you want to do a link exchange. My readers would love to read what this site has to say! Looking forward to my next visit. Keep this blog rockin'...

    --
    Stephen
    www.Jutiagroup.com

    November 25, 2006 6:26 PM
    Faisal Laljee said...

    scooter - thanks for the feedback. Sure we can do a link exchange. Let me know what your link is. Mine is http://stocksandblogs.com and my site is called StocksandBlogs

    November 25, 2006 8:59 PM

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    StocksandBlogs.com is a blog on the economy and financial markets. Tune in for FREE stock picks, investment research and markets commentary. I have been an investor for over 8 years, and have been featured on theStreet.com, Wall Street Journal Online and SeekingAlpha. From the latest Exchange Traded Funds to the recent financial crisis, Wall Street to Main Street, Walmart to Microsoft, if it is about money or investing, you will find it here. You can email me at flaljee[at]mail.stocksandblogs.com.

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